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June 15, 2020

Agency Trade Desks

A function within an ad agency that executes online media buying as a managed service.
June 15, 2020

Analytical Data

Data and statistics about the users of a website and how they interact with that website.
June 15, 2020

Another Lawful Transfer Mechanism

In the absence of an adequacy decision, safeguards ensuring that individuals rights and freedoms for their personal data are protected as part of a transfer.
June 15, 2020

Appropriate Lawful Basis

In the event of processing personal data, an appropriate rationale in order to process personal data.
June 15, 2020

Appropriate Technical and Organisational Measure

Appropriate technical and organisational measures ensuring a level of security appropriate to the risks faced.
June 15, 2020

App

An application, downloaded by a user to a mobile or other device.
June 15, 2020

Artificial Intelligence

The use of computer systems to perform tasks normally requiring human intelligence, such as decision-making, speech recognition, translation etc.
June 15, 2020

Automation

A process or a system that operates automatically.
June 15, 2020

Behaviour Profile

Various personal attributes such as geography, web browsing behaviour etc. are gathered and analysed to build up a detailed user profile which is in turn used […]
June 15, 2020

Binding Corporate Rules

A series of data protection policies adhered to by companies established in the EU allowing for transfers of personal data outside the EU within a group […]
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