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July 20, 2026

Marketing compliance under DUAA and PECR

Marketing

The Data Use and Access Act 2025 (DUAA) has brought a notable change to UK electronic marketing law, shifting the risk profile for compliance. From 5 February 2026, organisations can face fines of up to £17.5 million, or 4% of annual...

January 25, 2021

What is Adequacy?

Adequacy

NB: This blog was updated on 29/6/21 to reflect the EU Commission’s decision to grant the UK Adequacy. Adequacy, the word that has been on everyone’s […]

CCPA
March 2, 2020

CCPA Overview

Global data privacy laws

The California Consumer Privacy Act Overview The California Consumer Privacy Act (“CCPA”) entered into force on January 2020, bringing with it increased data protection obligations on […]

June 15, 2020

Ad Serving

The delivery of an advertisement from a web server to the end user’s device, where the ads are displayed on a browser or an application.​
June 15, 2020

Agency Trade Desks

A function within an ad agency that executes online media buying as a managed service.
June 15, 2020

Analytical Data

Data and statistics about the users of a website and how they interact with that website.
June 15, 2020

Another Lawful Transfer Mechanism

In the absence of an adequacy decision, safeguards ensuring that individuals rights and freedoms for their personal data are protected as part of a transfer.
June 15, 2020

Appropriate Lawful Basis

In the event of processing personal data, an appropriate rationale in order to process personal data.
June 15, 2020

Appropriate Technical and Organisational Measure

Appropriate technical and organisational measures ensuring a level of security appropriate to the risks faced.
June 15, 2020

App

An application, downloaded by a user to a mobile or other device.
June 15, 2020

Artificial Intelligence

The use of computer systems to perform tasks normally requiring human intelligence, such as decision-making, speech recognition, translation etc.
June 15, 2020

Automation

A process or a system that operates automatically.
June 15, 2020

Behaviour Profile

Various personal attributes such as geography, web browsing behaviour etc. are gathered and analysed to build up a detailed user profile which is in turn used […]
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