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March 18, 2021

Purpose limitation

The second principle of the GDPR, requiring organisations to only process personal data for the specific purpose for which it was collected.
March 18, 2021

Lawfulness, fairness and transparency

The first principle of the GDPR, requiring organisations to document a lawful basis for collecting and using personal data, to avoid processing personal data in a […]
February 22, 2021

Special Category Data

Types of personal data listed in Article 9(1) GDPR that are considered sensitive and thus require extra protection. Article 9(1) lists data relating to: racial or […]
June 15, 2020

Access Controls

A series of measures (either technical or physical) which allow personal data to be accessed on a need-to-know basis.
June 15, 2020

Accuracy

In data protection terms, the concept of ensuring data is not incorrect or misleading.
June 15, 2020

Adequacy Decision

A decision adopted by the European Commission on the basis of Article 45 of the GDPR, which establishes that a third country (i.e. a country not […]
June 15, 2020

AdTech

Advertising Technology: The use of digital tools and analytics for the delivery of advertising.
June 15, 2020

Ad Exchange

A technology-facilitated marketplace that allows internet publishers and advertisers to buy and sell advertising space in real-time auctions.
June 15, 2020

Ad Targeting

Delivering advertisements to a pre-selected audience based on various attributes, such as geography, demographics, psycho-graphics, web browsing behaviour and past purchases.
June 15, 2020

Ad Serving

The delivery of an advertisement from a web server to the end user’s device, where the ads are displayed on a browser or an application.​
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