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July 20, 2026

Marketing compliance under DUAA and PECR

Marketing

The Data Use and Access Act 2025 (DUAA) has brought a notable change to UK electronic marketing law, shifting the risk profile for compliance. From 5 February 2026, organisations can face fines of up to £17.5 million, or 4% of annual...

January 25, 2021

What is Adequacy?

Adequacy

NB: This blog was updated on 29/6/21 to reflect the EU Commission’s decision to grant the UK Adequacy. Adequacy, the word that has been on everyone’s […]

CCPA
March 2, 2020

CCPA Overview

Global data privacy laws

The California Consumer Privacy Act Overview The California Consumer Privacy Act (“CCPA”) entered into force on January 2020, bringing with it increased data protection obligations on […]

March 18, 2021

Data minimisation

The third GDPR principle, requiring organisations to only collect the personal data that is truly necessary to fulfill each purpose for data processing.
March 18, 2021

Purpose limitation

The second principle of the GDPR, requiring organisations to only process personal data for the specific purpose for which it was collected.
March 18, 2021

Lawfulness, fairness and transparency

The first principle of the GDPR, requiring organisations to document a lawful basis for collecting and using personal data, to avoid processing personal data in a […]
February 22, 2021

Special Category Data

Types of personal data listed in Article 9(1) GDPR that are considered sensitive and thus require extra protection. Article 9(1) lists data relating to: racial or […]
June 15, 2020

Access Controls

A series of measures (either technical or physical) which allow personal data to be accessed on a need-to-know basis.
June 15, 2020

Accuracy

In data protection terms, the concept of ensuring data is not incorrect or misleading.
June 15, 2020

Adequacy Decision

A decision adopted by the European Commission on the basis of Article 45 of the GDPR, which establishes that a third country (i.e. a country not […]
June 15, 2020

AdTech

Advertising Technology: The use of digital tools and analytics for the delivery of advertising.
June 15, 2020

Ad Exchange

A technology-facilitated marketplace that allows internet publishers and advertisers to buy and sell advertising space in real-time auctions.
June 15, 2020

Ad Targeting

Delivering advertisements to a pre-selected audience based on various attributes, such as geography, demographics, psycho-graphics, web browsing behaviour and past purchases.
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