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July 20, 2026
The Data Use and Access Act 2025 (DUAA) has brought a notable change to UK electronic marketing law, shifting the risk profile for compliance. From 5 February 2026, organisations can face fines of up to £17.5 million, or 4% of annual global turnover, for serious breaches of the Privacy and Electronic Communications Regulations (PECR).
Whilst many organisations have focused heavily on the UK General Data Protection Regulation (GDPR) in recent years, PECR deserves equal attention. Marketing emails, cookies, and online tracking remain areas of active regulatory interest and can expose organisations to substantial financial penalties if overlooked.
July 6, 2026
The introduction of the charity soft opt-in was widely welcomed across the sector. Brought in through the UK’s Data Use and Access Act 2025 (DUAA) and available to use from February 2026, the change allows charities to send certain electronic marketing communications without obtaining explicit consent, provided specific conditions are met.
July 8, 2024
Unveiling dark patterns: Sales tactics and regulatory compliance sheds light on the controversial techniques businesses can sometimes use to drive sales and the importance of regulatory […]
November 13, 2023
In this blog, we break down the essentials of lead generation and GDPR compliance, exploring what businesses need to know. Whether you manage lead generation in-house […]
August 7, 2023
On 24 May 2023, the UK’s Information Commissioner’s Office (ICO) published revised guidance to help support employers in responding to data subject access requests (DSARs). The […]
July 10, 2023
Introduction to AI and GDPR compliance Since the release of ChatGPT last year, there have been widespread concerns within the community of lawmakers and regulators about […]
June 26, 2023
The UK Data Protection Index is based on a survey conducted among UK data protection professionals, tracking their professional opinions on a range of privacy topics […]
June 12, 2023
It’s been five years since the General Data Protection Regulation (GDPR) came into force – one of the toughest pieces of privacy legislation in the world. […]
May 29, 2023
In an ever-increasing digital age, data has become an invaluable asset. This will particularly resonate if your organisation partakes in business-to-business (B2B) marketing. As a B2B […]
May 15, 2023
If you or your organisation send out promotional material directly to individuals, chances are, you rely heavily on direct marketing to attract and target customers, ultimately […]