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February 22, 2021

Special Category Data

Types of personal data listed in Article 9(1) GDPR that are considered sensitive and thus require extra protection. Article 9(1) lists data relating to: racial or […]
June 15, 2020

Access Controls

A series of measures (either technical or physical) which allow personal data to be accessed on a need-to-know basis.
June 15, 2020

Accuracy

In data protection terms, the concept of ensuring data is not incorrect or misleading.
June 15, 2020

Adequacy Decision

A decision adopted by the European Commission on the basis of Article 45 of the GDPR, which establishes that a third country (i.e. a country not […]
June 15, 2020

AdTech

Advertising Technology: The use of digital tools and analytics for the delivery of advertising.
June 15, 2020

Ad Exchange

A technology-facilitated marketplace that allows internet publishers and advertisers to buy and sell advertising space in real-time auctions.
June 15, 2020

Ad Targeting

Delivering advertisements to a pre-selected audience based on various attributes, such as geography, demographics, psycho-graphics, web browsing behaviour and past purchases.
June 15, 2020

Ad Serving

The delivery of an advertisement from a web server to the end user’s device, where the ads are displayed on a browser or an application.​
June 15, 2020

Agency Trade Desks

A function within an ad agency that executes online media buying as a managed service.
June 15, 2020

Analytical Data

Data and statistics about the users of a website and how they interact with that website.
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