In an ever-increasing digital age, data has become an invaluable asset. This will particularly resonate if your organisation partakes in business-to-business (B2B) marketing. As a B2B […]
If you or your organisation send out promotional material directly to individuals, chances are, you rely heavily on direct marketing to attract and target customers, ultimately […]
Data protection laws and regulations are applicable to all organisations regardless of sector, from finance to healthcare. These laws and regulations also apply to charities and […]
Countless organisations have for many years been using Google Analytics (GA) to provide visitor usage statistics for their websites. GA enables website owners to monitor users’ […]
The use of biometric data has very much been cemented into our everyday lives, from unlocking our phones and laptops, accessing online banking, even clocking in […]
If you asked a series of people whether they would prefer to hire a financial accountant who had previously committed fraud, or employ a financial accountant […]
The General Data Protection Regulation’s (GDPR) 7 principles enshrined in Article 5 form the foundation of the UK and EU versions of the data protection law. […]
Since 2016, when the EU General Data Protection Regulation (EU GDPR) was introduced, data protection has grown from being seen somewhat as an afterthought, to an […]