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May 29, 2023
In an ever-increasing digital age, data has become an invaluable asset. This will particularly resonate if your organisation partakes in business-to-business (B2B) marketing. As a B2B […]
May 15, 2023
If you or your organisation send out promotional material directly to individuals, chances are, you rely heavily on direct marketing to attract and target customers, ultimately […]
February 6, 2023
Electronic marketing, or e-marketing, is a type of advertising that includes marketing activities conducted by an organisation online using the Internet and online based digital technologies […]
December 12, 2022
After its initial proposal in December 2020, the landmark European Digital Markets Act (DMA) has entered into force on the 1st of November 2022. This new […]
May 3, 2022
When it comes to consumer tracking and data protection, there is one word that often springs to mind: Cookies. Thanks to PECR (the Privacy and Electronic […]
March 21, 2022
Back in 2021, HIV Scotland (a charity supporting people diagnosed with HIV and AIDS) was fined £10,000 due to a data breach in which 105 people’s […]
September 20, 2021
With the COVID-19 pandemic creating increased distance between businesses and their customers, direct marketing is being relied upon more than ever to cultivate profitable B2B and […]
June 14, 2021
PECR – four letters that are the bane of some marketers’ lives. The Privacy and Electronic Communications Regulations (PECR), as the name would suggest, control businesses’ use of electronic […]
January 20, 2020
Background The C-673/17 ruling by the Court of Justice of the European Union (CJEU) clarified the way in which consent for cookies (and data packets and […]