May 29, 2023

Marketing to businesses: what you need to know

In an ever-increasing digital age, data has become an invaluable asset. This will particularly resonate if your organisation partakes in business-to-business (B2B) marketing. As a B2B […]
May 15, 2023

Marketing to private individuals: What you need to know

If you or your organisation send out promotional material directly to individuals, chances are, you rely heavily on direct marketing to attract and target customers, ultimately […]
February 6, 2023

What is electronic marketing: Everything you need to know

Electronic marketing, or e-marketing, is a type of advertising that includes marketing activities conducted by an organisation online using the Internet and online based digital technologies […]
December 12, 2022

The Digital Markets Act and GDPR – Considerations for ‘gatekeepers’

After its initial proposal in December 2020, the landmark European Digital Markets Act (DMA) has entered into force on the 1st of November 2022. This new […]
May 3, 2022

Website cookies – past, present and future

When it comes to consumer tracking and data protection, there is one word that often springs to mind: Cookies. Thanks to PECR (the Privacy and Electronic […]
March 21, 2022

Bcc Vs Cc – Bulk email practices explained

Back in 2021, HIV Scotland (a charity supporting people diagnosed with HIV and AIDS) was fined £10,000 due to a data breach in which 105 people’s […]
September 20, 2021

GDPR for marketing – The DPO’s guide 2021

With the COVID-19 pandemic creating increased distance between businesses and their customers, direct marketing is being relied upon more than ever to cultivate profitable B2B and […]
June 14, 2021

Soft Opt-what? Soft Opt-in for direct marketing

PECR – four letters that are the bane of some marketers’ lives.     The Privacy and Electronic Communications Regulations (PECR), as the name would suggest, control businesses’ use of electronic […]
January 20, 2020

Cookie Consent – The DPO Centre Guidance

Background   The C-673/17 ruling by the Court of Justice of the European Union (CJEU) clarified the way in which consent for cookies (and data packets and […]
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