September 20, 2021

GDPR for marketing – The DPO’s guide 2021

With the COVID-19 pandemic creating increased distance between businesses and their customers, direct marketing is being relied upon more than ever to cultivate profitable B2B and […]
June 14, 2021

Soft Opt-what? Soft Opt-in for direct marketing

PECR – four letters that are the bane of some marketers’ lives.     The Privacy and Electronic Communications Regulations (PECR), as the name would suggest, control businesses’ use of electronic […]
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