After its initial proposal in December 2020, the landmark European Digital Markets Act (DMA) has entered into force on the 1st of November 2022. This new […]
When it comes to consumer tracking and data protection, there is one word that often springs to mind: Cookies. Thanks to PECR (the Privacy and Electronic […]
With the COVID-19 pandemic creating increased distance between businesses and their customers, direct marketing is being relied upon more than ever to cultivate profitable B2B and […]
PECR – four letters that are the bane of some marketers’ lives. The Privacy and Electronic Communications Regulations (PECR), as the name would suggest, control businesses’ use of electronic […]
Background The C-673/17 ruling by the Court of Justice of the European Union (CJEU) clarified the way in which consent for cookies (and data packets and […]