As organisations embed AI into everyday business processes, meeting transparency obligations is becoming more complex. Where AI systems use personal data, Privacy Notices are expected to explain not just what data is processed, but how AI is involved and what that means for individuals.
This shift is driven by emerging AI regulation. Whilst the General Data Protection Regulation requires organisations to provide clear and accessible information about how personal data is used, the EU AI Act introduces additional requirements around making AI systems visible, understandable, and subject to appropriate human oversight. Together, these frameworks are reshaping what meaningful transparency looks like when AI is involved.