In this blog, we explore what an AI Impact Assessment (AIIA) is, why it’s becoming an essential part of responsible AI adoption, and how to carry one out effectively.
From hiring tools to chatbots, fraud detection, and medical diagnostics, every AI system your business deploys has the potential to create value and drive efficiency across departments. But these systems can also expose you to a range of risks, particularly when they processA series of actions or steps taken in order to achieve a particular end. personal dataInformation which relates to an identified or identifiable natural person., make decisions about individuals, or influence behaviour.
That’s where an AI Impact Assessment comes in. An effective AIIA helps you spot risks early, protect individuals, and demonstrate accountabilityPerhaps the most important GDPR principle, which requires controllers to take responsibility for complying with the GDPR and, document their compliance. to regulators, investors, and customers. Done well, it gives your organisation the confidence to scale AI responsibly, turning trust into a competitive advantage.[/vc_column_text][/vc_column][/vc_row]
An AI Impact Assessment (AIIA) is a practical tool to help leaders answer a key question about an AI system: Can this AI system deliver value without exposing the organisation to unacceptable risk and non-compliance?
Unlike a standard Data Protection Impact AssessmentA formal documented assessment which allows decision-makers to identify, manage and mitigate any data protection risks associated with a project. (DPIA), an AIIA goes further, looking beyond privacy to assess the wider business risks. It is a structured process for spotting and addressing potential issues early, whether legal, ethical, or societal. That includes privacy and data protection, bias, discrimination, lack of transparency, and potential harm to individuals or groups.
An AIIA delivers value beyond meeting regulatory requirements. It helps businesses manage risk, protect reputation, and build the trust needed to scale AI with confidence.
Here’s why it matters:
AIIAs are fast becoming an essential part of responsible AI adoption. They allow organisations to balance innovation with the protection of rights, freedoms, and societal values. They also ensure AI systems are deployed safely, lawfullyIn data protection terms, 'lawfully' must satisfy one of the appropriate lawful basis for processing and must not contravene any other statutory or common law obligations., and ethically.
Whether you are legally required to complete an AIIA depends on these factors:
Regulators in the EU and UK seem to be moving quickly and even where AIIA’s are not mandatory, they are strongly encouraged as best practice.
AIIAs aren’t explicitly named in the UK or EU General Data Protection Regulation (GDPR), but they are strongly encouraged by Supervisory Authorities as part of good governance and risk management.
Under Article 35 of the GDPR, a Data Protection Impact Assessment (DPIA) is mandatory when AI systems involve high-risk processing of personal data, such as profiling, large-scale surveillance, or automated decision-making. An AIIA can strengthen this process by assessing ethical and societal risks in addition to privacy concerns.
In the UK, the Data (Use and Access) Act 2025 (DUAA) updates the UK GDPRThe UK General Data Protection Regulation. Before leaving the EU, the UK transposed the GDPR into UK law through the Data Protection Act 2018. This became the UK GDPR on 1st January 2021 when the UK formally exited the EU., including provisions on automated decision-making and data use. While it does not introduce specific AIIA requirements, it reinforces the importance of assessing and managing AI-related risks as part of accountability and transparency. The Information Commissioner’s OfficeThe United Kingdom’s independent ‘supervisory authority’ for ensuring compliance with the UK GDPR, Data Protection Act 2018, the Privacy and Electronic Communications Regulations etc. (ICOThe Information Commissioner's Office (ICO) is the United Kingdom’s independent supervisory authority for upholding information rights in the public interest, ensuring compliance with the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).) also advises organisations to integrate AI-specific risks into their DPIAs, with its AI Risk Toolkit providing practical prompts and checklists to help operational teams put this into practice.
The EU AI Act, which came into force in August 2024, sets out strict obligations for organisations working with high-risk AI systems. The exact requirement depends on your role in the AI lifecycle.
Under Article 27, you must carry out a Fundamental Rights Impact Assessment (FRIA) before putting a high-risk AI system into use. This assesses the real-world implications of the system, including:
Under Article 43, you must complete a Conformity Assessment before placing a high-risk AI system on the market or putting it into service. This includes:
In practice, both requirements are essentially EU-specific versions of an AI Impact Assessment. We use the broader term ‘AIIA’ because its principles apply beyond organisations directly subject to the EU AI Act.
The EU AI Office is developing a standardised FRIA template. Until it is released, organisations likely to be subject to the EU AI Act should start preparing now by gathering the key information outlined in this blog. That way, you won’t be caught on the back foot when completing an EU-mandated FRIA becomes a legal requirement.
An AIIA should assess both the technical and broader legal and ethical implications of your AI system. The process will vary depending on complexity, but a good approach includes:
AI Impact Assessments (AIIAs) are quickly becoming business necessityThe purpose of the personal data processing activity must not be able to be achieved by a less intrusive method. rather than best practice. They help organisations balance innovation with the protection of rights and freedoms. While not always a legal requirement, they are strongly encouraged under the GDPR and will soon be essential for many high-risk systems under the EU AI Act.
Here’s what matters for leadership teams: Beyond compliance, an AIIA shows that your organisation has considered the broader ethical and societal implications of AI — from bias and discrimination to transparency and accountability. This reduces operational and reputational risk and builds trust with customers, employees, and regulators.
The most effective AIIAs are proactive, collaborative, and built into the AI lifecycle from the earliest stages. Treating them as a strategic tool rather than a tick-box exercise can result in AI systems that are lawful, ethical, robust, transparent, and aligned with organisational values.
The DPO Centre can assist organisations in conducting a thorough AIIA for current and planned AI deployments. Get in touch with our team today for tailored support to assess risks, embed robust governance frameworks, and ensure long-term AI success.
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