Privacy Puzzle Global Webinar Series 2025: Announcing CRM data retention session

March 24, 2025

LET IT GO: CRM data retentionData retention refers to the period for which records are kept and when they should be destroyed. Under the General Data Protection Regulation (GDPR), data retention is a key element of the storage limitation principle, which states that personal data must not be kept for longer than necessary for the purposes for which the personal data are processed. and GDPR compliance

Your Customer Relationship Management (CRM) system is at the heart of sales growth and targeted marketing. But with the GDPR’s strict data retentionIn data protection terms, a defined period of time for which information assets are to be kept. rules, finding the sweet spot between data protection compliance and business goals can be a challenge. Retain data for too long and you might risk non-compliance. Deleting it too soon can result in a loss of sales insights and marketing opportunities.

So, how do you get it right?

In our upcoming webinar, Paul Griffiths, Data Protection Officer (DPO) and specialist in marketing compliance, will explore the challenges of CRM data retention. He’ll be joined by leading industry professionals to discuss the challenges from three perspectives: data protection compliance, sales, and marketing.

Here’s what you’ll learn:

The biggest CRM data retention pitfalls that put businesses at risk
How sales and marketing teams can retain valuable data while staying GDPR-compliant
Practical frameworks to optimise data management for both growth and compliance

Whether you’re a sales leader looking to maintain a strong pipeline, a marketer planning targeted campaigns, or a data protection professional ensuring regulatory compliance, this is a must-attend webinar for anyone managing CRM data.

LET IT GO: CRM data retention and GDPR compliance

13 May 2025

10:00 EDT | 14:00 BST | 15:00 CEST

Don’t miss this important discussion. Register now