B2B Marketing explores the EU AI Act with The DPO Centre’s David Smith and Paul Griffiths

David Smith, AI Sector Lead, and Paul Griffiths, DPO at The DPO Centre, recently spoke to B2B Marketing about the EU AI Act.

The interview delves into the privacy and transparency considerations for artificial intelligence and the implications this new legislation will have on business-to-business marketers. 

David and Paul offer practical advice on AI in marketing, from compliance and risk mitigation, to consent mechanisms and selecting vendors. 

Read the article here